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Cisco IP
Communications is a comprehensive system of enterprise-class
solutions—including IP telephony, unified communications, IP
video/audio conferencing, and contact center—that facilitate more
engaging and efficient interactions amongst employees, partners, and
customers, and provide the foundation for a collaborative workforce.
Enabled by Cisco AVVID (Architecture for Voice, Video and Integrated
Data), IP Communications solutions dramatically improve operational
efficiencies, increase organizational productivity, and enhance
customer satisfaction to create an empowered, effective work
environment. By promoting greater levels of workforce collaboration,
Cisco IP Communications solutions help enterprises exceed customer
expectations, outpace the competition, and realize a measurable
return on their investments.
The Cisco IP
Communications system includes the following primary components:
IP
Telephony: With Cisco IP telephony, single-site and multi-site
enterprises can use IP as a primary voice path. Cisco IP telephony
solutions deliver high-quality IP voice and fully integrated
communications.
Unified
Communications: Cisco unified communications combines personal
productivity management tools-such as unified messaging, rules-based
call routing, and speech recognition-to deliver an unprecedented
level of communications control.
IP Audio/Video
Conferencing: Cisco IP audio and video conferencing solutions help
organizations gain a competitive edge by employing the latest
advances in computer networking and multimedia.
Contact
Center: Cisco contact center solutions combine such services as
intelligent contact management, real-time Web collaboration, and
e-mail response management with powerful Cisco IP Telephony
networking solutions.
Infrastructure: Includes public switched telephone network (PSTN)
gateways, analog phone support, and digital signal processor (DSP)
farms that can support multiple client types such as hardware
phones, software phones, and video devices. Built on the Cisco AVVID
network infrastructure, typical products include Cisco voice
gateways (non-routing, routing, and integrated), Cisco switches, and
voice application systems.
Cisco offers
architectural and protocol flexibility, including the choice of
H.323 [International Telecommunications Union (ITU): T Recommendation
H.323]. The H.323 extension of ITU-T standard H.320 enables
videoconferencing over LANs and other packet-switched networks, as
well as video over the Internet. Media Gateway Control Protocol (MGCP)
is a protocol for the control of Voice over IP (VoIP) calls by
external call-control elements known as media gateway controllers (MGCs)
or call agents (CAs). Session Initiation Protocol (SIP), an IETF
standard for signaling and call control is also supported. One of
the key strategic advantages of Cisco packet telephony solutions is
the ability to originate and terminate H.323 and SIP calls on the
same Cisco voice gateway on a dial-peer basis The Skinny Client
Control Protocol (SCCP) is used by Cisco IP Telephony for call
signaling. SCCP supports IP telephony and can coexist in an H.323
environment. SCCP can co-exist with H.323, MGCP and SIP. Cisco
products are positioned to deliver IP Communications with any
protocol necessary to achieve the customer’s requirements.
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